Digital transformation: speaks Marziale Brusini

BRUSIN MARTIAL DIGITAL TRANSFORMATION – True digital transformation is increasingly impacting our professional and personal lives. On the one hand, the pandemic has shown this with great clarity, but also the natural technological evolution, offers us clear examples of collaborative and connection platforms, which can guide us in our daily work and play activities. Today we talk about it with Marziale Brusini, Territory Account Manager at Cisco, but also a new member of the Committee of ated-ICT Ticino, where he made his entrance last June.

Martiale, I seem to understand that for you to work with passion, using a technology that must always be at the service of people, is fundamental. What do you think are the current trends, that from your observatory in CISCO you see declined also in Ticino?

I would say in the first place: sustainability of the business operating model, digital transformation, social and environmental sensitivity, flexibility of work, well-being of people, ability of companies to attract talent and use of platforms that facilitate hybrid work. From a sociological point of view, technology is an enabling lever that shapes the tendencies of human behavior. More and more we are confronted with a mixture of activities between private life and work. In fact, there are no longer clear boundaries that demarcate public social spaces and the private sphere. Our home is also the workplace and vice versa. CISCO offers a vision that places the person at the center of its design. This means that before we talk about enabling technology, We try to approach HR managers to discuss strategic and technological levers that allow companies to respect the well-being of employees and make the concept of hybrid work effective. The office, just one among many hybrid workspaces, plays a key role in supporting the hybrid model. It must become the center of employee collaboration, where you can build relationships with colleagues, connect with corporate culture, and more. The “new normal” sees the growth in the use of Cloud services and content sharing. However, the risk associated with working at a distance and accessing the corporate network from private terminals, which represent potential gateways for cybercriminals, is also increasing. By focusing on human capital, the ongoing transition requires the acquisition of key digital skills.

What do you think may be the areas in which a consolidated reality such as ated-ICT Ticino, of which you have joined in recent weeks, must engage while maintaining the focus of association attentive to the needs and needs of the territory?

I would say mainly innovation and training. The continuous development of a platform that helps members and companies to “network” and exchange ideas and opinions. We should be able and continue, as has been done in the past, to weave a common thread that passes from the formation of the boys (ated4Kids, Devoxx4kids) to involve local companies in a common growth path with the creation of strategic projects and events oriented to digital transformation. Our association is preparing to be at the forefront and build the best professionalism around these emerging logics. Our strength comes from the agreements we have with organizations, research centers and universities, local and international companies. Thanks to this strategic leverage, we are able to provide advice and support to our members on the path to true (and intelligent) digital transformation.

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