Cristina Giotto present Swiss Virtual Expo at Metega

METEGA CRISTINA GIOTTO – Cristina Giotto had the honour of being interviewed by Metgega, a Swiss company specialized in ambitious iot projects. During his speech he spoke about the metaverse of Swiss Virtual Expo promoted by ated-ICT Ticino, of which Cristina is President and Director. Here is an excerpt from the interview.

And what do you mean by ated-ICT Ticino for Metaverse? What pushed ated to start this incredible experience of building a Metaverse, being the concept still so futuristic and poorly known?

Cristina Giotto, President and Director of ated-ITC Ticino, also creator of Swiss Virtual Expo, reveals: «In hindsight, the orientation described by Mark Zuckerberg two weeks after our Swiss Virtual Expo’s launch is definitely aligned with other immersive experiences that, even in our Swiss territory, are being exploring with great success. Our Swiss Virtual Expo, in fact, opened almost a year ago to the audience and winner of the Grand Prix Mörbius Editoria Mutante is based exactly on the metaverse. Swiss Virtual Expo is the first digital exhibition promoted in the Swiss Confederation, in which Ticino, Swiss and international companies have the opportunity to introduce and promote themselves in the domestic and global market. In a metaverse, or rather an immersive space, in which audience can explore as if it were a traditional event, there are some areas totally dedicated to live or on-demand seminars and workshops, in addition to customized stands, booths and showrooms of various sizes. A virtual place that has the opportunity to create settings larger than half a million square meters, capable of hosting up to 12 stands, 700 booths and 100 showrooms with very reduced CO2 emissions. A result that cannot be imagined in the real world, but that we promote with great pride because it is in our ated-ICT Ticino association’s DNA to be a little bit visionary and always close to innovation».

What is the added benefit that Swiss Virtual Expo can give to the Swiss and Ticino territory and its business field?

«Swiss Virtual Expo turns into a new communication and digital marketing channel, apart from being an immersive place to visit and know in order to “do some business” also for Ticino and Swiss companies. So far, the digital marketing channel closest to the metaverse is undoubtedly the one composed by social media. However being on the social media, like Instagram or LinkedIn, requires directing several financial resources and all the creative efforts through that specific community, that is actually present on that channel. Meanwhile, the opportunity to be in a marketplace inside the metaverse, or in Swiss Virtual Expo, regards the possibility for every virtual exhibitor to benefit from the other exhibitor’s activity and from the overall communication of the Expo. It’s like opening a physical shop in a country road, or inside a mall. In the marketing field, the “positioning” is, in fact, a very strategic variable for promoting oneself inside a market that no longer has boundaries and is nowadays completely global».

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