A new area for events and networking arrives in the metaverse of Swiss Virtual Expo

METAVERSE SWISS NETWORKING AREA – Opens the arena dedicated to events and networking on Swiss Virtual Expo. Big news at Swiss Virtual Expo, with the opening of the arena dedicated to events and networking presented in Lugano at Digital Days 2022.

Inside the first metaverse made in Ticino and promoted in the Swiss Confederation, opens its doors “virtual” an arena for events. It is a new functionality and solution, ideal for Ticino, Swiss and international companies that have the opportunity to present and promote themselves in the domestic and global market. In particular, the new event arena allows you to organize training courses directly in the metaverse, instead of using standard tools and platforms such as zoom or teams. In fact, participants enter the Swiss Virtual Expo with their personalized avatar and land in an area set in a television studio, where you can interact with the speakers, activate networking with the guests present. Organizations can customize the environment with their own visual identity, logos, colors, and information.

On the other hand, the numbers that photograph the global “metaverse” phenomenon are impressive. According to the latest report released by Ernst & Young, the so-called metaverse economy has already reached 350 billion dollars and the growth rate is estimated to bring the market to worth 993.9 billion dollars by 2030. Also because, according to Ernst & Young, by 2026 25% of the world’s population will spend at least one hour a day in the metaverse and 30% of organizations will have products and services to operate there.

Francesca Prospero Cerza, Business Growth Consultant Swiss Virtual EXPO in recounting the new events and networking area observes: “But how good is it to meet in person and participate in a live event? Being able to interact, chat and participate in a networking session at the end of the event? Definitely a lot. But it is not always possible, sometimes the distances are considerable, sometimes the number of participants is high and the locations do not meet all the requirements, sometimes instead, there is no budget to bring together people located miles away. There’s a solution: hybrid events. In this way, it offers the possibility to a smaller number to meet physically and to who has logistic “disadvantages” to participate equally in virtual way, like for example a metaverse”.

“It is precisely the metaverse – continues Luisa Masciello, Business Developer Swiss Virtual EXPO – that allows access with its own personalized avatar, making the events set in a TV studio land in an arena. Currently, she decided to dress up with all sponsors of ated- ICT, but the environment can be customized with their own visual identity, logos, colors and information. In addition, each participant can interact with the moderators and at the end of the event, so that it is possible to continue with a networking session. You can also offer an experience station at a company headquarters or during a physical event of the company, accessing the three-dimensional world thanks to the 3D viewer. For all interested, see you in the metaverse of Swiss Virtual Expo, where you can explore the new Arena Events and networking”.